We cooperated with the agency that required a complete redesign for their branding and identity system, including new logo, web graphics and web design. Because this company evolved into a leading business partner on the market, their old visual identity no longer represented them.
In order to create a dynamic new identity which reflected their importance and continued growth, the project required us to dive deep into company’s business story. The new logo design was a challenge as the resulting logotype, although being completely rethought, had to remain recognizable. Additionally the demands of modern technologies had to be met with an online presence optimized for all devices.
Based on their new positioning, our idea was simple: create a whole new world for company brand. We are always revising, testing and improving the components of visual identity. For the rapidly growing number of mobile device users, we developed a responsive website and optimized all visual elements for Retina display.
A complete redesign was achieved putting traditional visions aside and adopting an identity system ready to meet the requirements of global marketing. The whole process included brand strategy creation, through to the visuals, tidying up, testing and more. New responsive design displays well on all screens with web visuals that are clear and sharp. Their new logo is gaining more and more popularity on the market and the redesign is about to usher in a new level of business.