We teamed up with a clothing brand that required the ability to easily add content, a user-friendly interface, and SEO-friendly environment for their e-commerce website.
This e-commerce platform was not providing the company with a lot of positive feedback, which made them to seek for professional assistance. Besides, our client asked for website optimization and user-friendly design in order to handle high traffic during the upcoming Holiday Season sales and appeal to the visitors.
One of the biggest challenges was the lack of development time that could be allocated. We had only a few weeks to design, develop, and test the website before its launch.
The client also asked for CMS migration, as their requirement was the ability to manage the website themselves.
To meet all the challenges, we decided to migrate the website to WordPress CMS and use a custom designed WP theme.
We integrated WooCommerce plugin that allows memberships, free shipping, subscriptions and extensive payment options (PayPal, bank transfers, cash on delivery).
We made the website audit and identified a number of errors that prevented the platform from high sales and positive feedback. The most important one was the absence of call-to-actions and landing pages. With the help of WordPress, we launched an easy way to create landing pages. We also added the comment section under each item description, so the clients can leave their feedback and communicate with the brand.
The new website allows quick and effortless creation of landing pages and as a result, sales have risen since the site launch. This increased positive user experience and created great feedback. We delivered more engaging, user-friendly and responsive website for our client.