Agile Web Development

Agile Web Development and its Benefits for the Client

Do you know the best way to organize the working process at your software company? Do you have an idea what methodology is good for a  web development team? We do have an answer! Agile.

Our Drupal Development Agency follows agile approach to be sure that all the customers’ requirements and needs are satisfied in a short time period. We decided to share the main agile web development benefits so you know what to expect from a professional services team.

Take a closer look at the comparison of agile and traditional model of software development.   

What Is Agile Web Development?

Agile web development is a methodology based on the principles outlined in the Manifesto for Agile Software Development. It was written by a team of professional developers in 2001. The main goal of this approach is to provide flexibility and ‘satisfy the customer through early and continuous delivery of valuable software.‘

Traditional Web Development Process

Traditional Web Development Process


Before talking about agile methodology in web development, it is important to understand the traditional web development process. The so-called Waterfall method follows a linear or ‘one-and-done’ approach. This means that the stages of software development process have to be completed in a sequential order. These stages usually cover the following steps:

  1. Project planning.
  2. Requirements gathering and documentation.
  3. Analysis.
  4. System design.
  5. Coding.
  6. Testing (code, unit, system, user acceptance testing).  
  7. Deployment.

Each step of the traditional development process is properly documented and reviewed. Months are spent on the implementation of each stage. 

Over time developers have understood that creating software shouldn’t be an entirely sequential process. That’s where agile approach comes in. 

Agile Web Development Process

Agile Web Development Process


Within agile approach the steps of web development are mostly simultaneous. All team members, from decision-makers to designers and content creators should organize meetings during the early stages of web development. Understanding of project requirements on all stages by all team members reduces the need for constant emails, calls and meetings throughout the entire process. Due to agile approach work that took 4-8 months can now be accomplished much faster.  

The typical agile web development process is divided into a series of ‘sprints’. Each sprint involves discovery, design, development and testing. 

Benefits of Agile Web Development

  • Higher Customer Satisfaction

Customer is always involved in the process of web development. Due to high visibility, the product owner is aware of the results of every sprint. Such engagement throughout the project lets the customer to monitor the process and ask for any changes or improvements if necessary. 

  • Increased Project Control

Sprint meetings, transparency and visibility of each step of the project for both parties results in a successful solution.

  • Focus on Business Value

As long as the customer determines the priorities of the project, the development team understands what’s important to the client’s business and can deliver the solutions oriented business value.

  • Regular Check-ups

In agile development, testing is integrated during the cycle. This means that there are regular checkups to ensure that the product is working right during the process of development.

  • Lower Costs

Faster development eliminates the need for overtime payment. 

  • Higher Productivity

The opportunity to better estimate the project provides with a higher productivity.  

  • Early and Predictable Delivery

Fixed schedule sprints of 1-4 weeks ensure the delivery of new features quickly and with high level of predictability. 

  • Reduced Risks

Agile methodology eliminates the chances of complete project failure. This approach encourages open communication between the customer and web development team and is great for those who value transparency. 

  • Flexibility

Project requirements and workload are not fixed. Clients have a possibility to change both these aspects if they find it necessary.

Keep It Agile

To follow agile approach, ask yourself and your team these five questions whenever a new idea appears:

  • Does this change help us achieve our goals?
  • Are these images and words consistent with our brand?
  • Is this solution better than the one that already exists?
  • What is the worst that could happen if we tried it?
  • How can we evaluate whether the change was effective or not?
  • Keeping what works and changing what fails helps move towards successful completion as soon as possible. 

Is Agile Website Support & Maintenance Possible? 

The question that often arises is whether maintenance and support are possible after the project’s completion within agile.

Team at Wishdesk provides production support and ongoing maintenance for agile web projects after their release. The main advantage is that you do not need to hire a separate team for the project’s maintenance. Professionals who are already familiar with the product details  can provide more efficient support.

For example, we developed a website for a real estate company. They wanted a platform that would be the source for accurate, transparent, and independent real estate news, data, and analysis. We created the website from scratch on basis of the agile methodology. Within this project our team faced such challenges as necessity for effective image processing (100k images per day) and building a shell script for a 5-minute automatic deployment process. As a result, the customer got a powerful website that aggregates data from various sources. With agile we managed to complete the project faster than the customer expected. Now we maintain this site. Constant support and maintenance keep the platform on top positions among all the other websites in this sphere.  


Web development is much more than making websites or applications. This process includes further support & maintenance as well as updates and checkups. Our team at Wishdesk always recommends agile for custom web development projects. This approach helps to deliver quick and more effective results and provides with long-term project maintenance. However, some other approaches, such as DevOps are possible. If you are interested in difference between DevOps and Agile, you can check out this link.

We are working in frames of agile methodology as well as other models, and have 10 years of experience in developing web projects. Contact us today to start your agile web development.

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