Drupal 11 SEO: Modules and Features That Matter in 2025
Introduction
SEO becomes more complex yet more crucial for website success each year. In 2025, we're seeing how artificial intelligence, voice search, and other technologies are changing the game. Fortunately, Drupal 11 provides us with a powerful toolkit to meet these challenges.
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What's New in Drupal 11 for SEO?
The eleventh version of Drupal has brought many useful features out of the box. You no longer need to install numerous additional modules – basic SEO capabilities are now built into the system.
Metatags Without Extra Modules
Previously, the Metatag module was mandatory. Now you can configure the most important metatags directly in the admin panel:
Page titles and descriptions
Social media tags (Open Graph, Twitter Cards)
Schema.org markup for search engines
SEO-Friendly URLs
URL management is now available without additional modules:
Automatic creation of clean URLs
Multiple URLs for one page (e.g., for different languages)
Automatic redirects when addresses change
Image Optimization
Working with images has become more straightforward:
Automatic creation of different sizes for various devices
Support for modern WebP and AVIF formats
Automatic lazy loading
Image compression without quality loss
Useful SEO Modules
While basic capabilities have expanded, some modules are still worth installing for better results.
Advanced Meta Tags
If you need more metatag management options:
Benefits:
More metatag templates
AI integration for description generation
Support for new social media formats
A/B testing for metatags
Pathauto Next Gen
A new version of the familiar URL module:
Features:
More flexible URL creation rules
Translation support
Voice search URL optimization
Automatic redirect creation
Artificial Intelligence for SEO
OpenAI for Drupal
Module for working with ChatGPT and other AI models:
Use cases:
SEO content generation
Automatic meta description creation
Keyword analysis and selection
Integration with newer GPT models
Analytics and Tracking
Google Analytics 4 Integration
Updated module for GA4:
Track:
GA4 events
E-commerce
User behavior
Search Console data
SEO Analytics Tools
SEMrush API
Helps with:
Site position monitoring
Keyword tracking
Competitor analysis
Technical issue detection
Ahrefs Site Audit
Capabilities:
Backlink analysis
Content audit
Ranking monitoring
Technical error detection
What to Focus on in 2025
E-E-A-T – The New SEO Standard
Google increasingly emphasizes content quality and expertise. It's important to demonstrate:
Experience
Expertise
Authoritativeness
Trustworthiness
Semantic Search
Search engines are getting smarter:
Structured data markup is crucial
Search queries are becoming more natural
Context matters more than keywords
Core Web Vitals Technical Metrics
Basic SEO Checklist
Configure basic Drupal metatags
Check URL functionality
Optimize all images
Set up necessary AI modules
Configure GA4 analytics
Work on E-E-A-T factors
Monitor technical performance metrics
Conclusion
Drupal 11 provides an excellent foundation for SEO. Many features are now easier to configure, and new modules help meet modern search engine requirements. The key is to regularly check and update your tools, as SEO constantly evolves.
Remember that every website is unique. Experiment with different modules and settings to find what works best in your case. And if you need professional help:
Check out our Drupal Development Services for custom solutions and website improvements
