Product Marketing Tactics to inspire consumers to buy
What do you think is the key to a successful eCommerce store? That's right — your clients! Without them, everything you do will be useless. Each customer has their own requirements for your online store. For some, it is important that your product has a detailed description, intuitive navigation, colorful images, or video...
Anyway, product marketing tactics will help you. By using product marketing tactics, you will be able to attract the attention of even the most demanding customer.
Below, the Wishdesk web development company will describe in detail
all the product marketing tactics to inspire your customers to buy.
Top essential product marketing tactics to inspire your customers to buy
There is a lot of competition in the eCommerce market today. However, knowing the user persona and applying product marketing tactics is a realistic way to grab a large chunk of customers and conquer the market. So let's get down to the best product marketing tactics to inspire your customers to buy.
Best 6 product marketing tactics to inspire your customers to buy
1. Get consumers’ attention
Before you take any action, let your target audience know that you exist. Your business should be easily found and take the first position in search engine results. SEO optimization is a very important step in conquering the market.
If you want to run ads, direct them to the people for whom they will be most relevant. In simple words, you should appear where people are waiting for you.
In summary:
- SEO optimize your website
- prescribe keywords
2. Make your blogs useful
Whichever eCommerce store you have, blogging is great. Often, before making a purchase, users read blogs, and your blog is the leading indicator of your competence. Try to create quality content, where your clients can find interesting tips, tricks, or expertise on your products.
Be as open as possible and try to educate your visitors. Create content for them! Describe the benefits they, not you, can get from using the products or services you provide.
In summary:
- relink your blogs
- create a convenient blog navigation
- write quality and accessible content for users
3. Create visual appeal
Another product marketing tactic to inspire your customers to buy is creating engaging photos and videos of your product. Almost all eCommerce sites are the same and have a standard product grid everywhere with photos of products on a white background. Of course, this is not the worst presentation of the goods, but it is a very worn-out option.
Invest in creating quality photos or videos that showcase your product in a natural and inspiring environment. More than 80 percent of customers buy if there is a video of the product.
Your customers buy with their eyes, so create the most attractive atmosphere possible. Make your clients present themselves there. Spark their imagination.
In summary:
- add product videos to your website
- optimize multimedia elements
4. Add related product recommendations on your site
By enabling the related product recommendations feature, you help your customers see the products they may want to buy, even if they did not plan to do so.
Let's imagine that your customers are buying a camera. In the recommended products, they see the memory cards, camera cases, a camera strap, and other camera accessories. This increases the likelihood that website visitors will purchase more than they originally planned.
Another important aspect is to configure the recommendations of related products properly. Most eCommerce stores already work with recommended or related products; however, they are not well set up.
In summary:
- make sure you're recommending the right products
5. Use Email Marketing
Email marketing has not lost ground for several years and by analyzing all the data, we can say that emails will not give up their positions anytime soon. 59% of users confirm that they make purchasing decisions influenced by email marketing.
Therefore, use your mail as one of the product marketing tactics to inspire your customers to buy. Emails will become a tool that captures new customers, brings back old ones, or pushes others to buy.
In summary:
- use attractive email templates
- integrate your website with emails
- add a clear call to action
6. Create the online catalogs
Online or digital catalogs are a must-have for every eСommerce owner. By creating digital catalogs of your products, you expand your audience and become accessible to everyone. Add a product checkout function directly from the catalog.
In summary:
- create a catalog for your products
- set up filters to improve the search
The Bottom Line about product marketing tactics to inspire your customers buy
To summarize all of the above, you should put yourself in the buyer's shoes. That way you can tailor the aforementioned product marketing tactics to inspire your customers to buy specifically for each customer and meet their expectations.
Regardless of how many and what kind of product marketing tactics you implement on your site, it will not be in vain.
Are you ready for positive change? Do you want to increase sales, increase website traffic and brand awareness?
Then, our web development experts can help you quickly implement product marketing tactics to inspire your customers to buy on your eCommerce site.