Voice search optimization: Tips and Strategies to Optimize Your Website
Today we will consider the information search of the future - voice search optimization.
Yes, we know that it is no longer a novelty, but optimizing a website for voice search is only beginning to become a trend and reaching its maximum development.
In 2020, optimizing sites with smart voice assistants becomes not just a trend, but also an excellent functionality and an advantage over your competitors.
That is why Wishdesk web development agency considers voice search optimization as an effective update to your website.
What is a smart voice assistant?
Voice assistants are programs based on artificial intelligence, voice recognition, and finding the relevant information or doing some actions.
Today, the artificial intelligence assistants can already:
- search the necessary information
- to perform mathematical calculations
- play music
- and so on
Search Engine Land determined that voice search optimization has become a trend that is developing faster than any before it.
Imagine the situation — you have 15 minutes left before the meeting and you need to call a taxi quickly. Which option will be more convenient and faster for you:
- enter in Google: "taxi service"
- use smart voice assistant to search on Google
We would choose the second. This is an example of one of the situations in which a voice assistant is useful.
According to Think with Google, 41% of users search for information with voice search as if they are talking to their friends.
Such artificial intelligence assistants technology is already found in cars, our smartphones, smart homes, telecommunications environments, websites and more.
Being available for voice search optimization is like opening a gold mine to increase customer numbers and optimize On-Page SEO.
Working Advices for voice search website optimizations
It is worth remembering the importance of content optimization for voice search when creating it on your site. It gives search engines the opportunity to find your page and redirect the user to your site.
For example, when a user searches Google to find a web agency to support WordPress website at an affordable price, artificial intelligence will offer WishDesk, as the best choice.
Until recently, in order to make friends with SEO, it was necessary to prescribe the keywords. Often they are ragged separate phrases. You had to try very hard to convey the essence with one or two words.
Now voice search optimization has made this easier. You do not need to write down separate words for voice search optimization, as voice search becomes more extensive and colloquial.
12 tips to voice search optimizations on your website
1. Increase the loading speed of your site
Why is this important? When Google receives a request, it first shows the site that is faster, even if two sites contain identical information. Speed up the loading speed of your site to stay at the top.
2. Make your website mobile-friendly
Did you know that 52% of all searches on the Internet are done from mobile phones? We believe that these data are excellent proof that it is worth making your site responsive for mobile users.
3. Write long-form content
We are not talking about long blogs, but blogs that are full of useful information. Quality content affects the SEO of the site. Write blogs on relevant topics using simple and clear information.
4. Make scannable content
Optimize your content so that it is easily scanned, easy to read, and has no unnecessary pop-ups. Divide your content into simple sentences, small paragraphs, and headings - this will help users to better understand it.
5. Use information from Social Media
Today, social networks have become the undisputed leaders of business promotion. This is a place where people are looking for inspiration and various types of goods and services. The most active cooperation and feedback with users come from social networks. It is the new word of mouth, as well as a source of information for you about user interests and search trends.
6. Use Schema Metadata
Schema metadata is the encryption of data in code. Writing Schema metadata helps you to add more information for search engines about the content that is on your site. This simplifies the decryption of all information that is on your site for Google and accordingly increases your visibility.
7. Be available with Google My Business
Integrate your business with Google My Business to enable users to find you in local search listings. All you need to do is to correctly fill in the fields with information about your business and address. After that, you will be shown when people search your kind of business "near me."
8. Optimize for Featured Snippets
Featured Snippet is a search result for your question, which is located at the very top of the search result page and contains a clear answer to a user request.
To become the page that Google selects for featured Snippets, you should be in the top first organic rankings for this request + have content with clear, short answers or data.
9. Use “filler words”
"Filler words" are those words that will help you get closer to lively speech queries. Therefore, when you optimize your search by keywords, then go back and dilute key phrases with words like me, the, a, for.
10. Voice search optimizations with FAQ
We have already mentioned above that voice search optimization is based on extensive, colloquial phrases. And where to get them if not from the FAQ section? This is a great source to get people's live phrases for future search optimization.
11. Quality content
High-quality blogs on your site affect the results. Accordingly, the more valuable and up-to-date information is posted on your site, the more users will be interested in and push for some actions. Plus, the more accurate and simple phrases you use, the faster users find you. After all, users are not using complex sentences when looking for information.
12. Use Answer the Public to know what people search
Answer the Public is a great tool that helps you understand what people are looking for, how they are looking for it, and what phrases they use. This tool helps you to select and optimize phrases for voice search.
The three most popular voice Assistant
Every year more and more smart voice assistants appear. Samsung has Bixby, Windows has Cortana, and many others.
MindMeld commissioned research that investigated which 3 artificial intelligence assistants are the most common.
The result showed that the most popular smart speakers are:
- Siri by Apple
- Google Assistant
- Alexa by Amazon
Drupal is a very convenient CMS, which allows you to comprehensively develop your sites. Drupal sites can be integrated with Google Assistant. This will give you a great opportunity to do caching, send emails, manage Drupal applications, and more others with voice command only!
There is a special Google Assistant module that helps to integrate your site with voice search on Phones / Tablets / TVs / Auto, Google Home, and other devices.
If you have not integrated your site with a voice search yet, then contact us.
What is the future of voice assistants?
We analyzed all the trends in the development of voice assistants and voice search optimization. WishDesk team came to the conclusion that voice search optimization will not be a thing of the past. What do you think of this?
Contact web developers to get a free consultation and make voice search optimization on your website.
Moreover, now you can implement this feature at an attractive price and twice as fast. We are waiting for your ideas!