Color is emotion! Just as we connect with people through their emotions, a website without an engaging color scheme is like interacting with someone who lacks personality — it simply falls flat. Without a vibrant or carefully selected palette, your site can feel dull and uninviting, discouraging user engagement.
That’s why, along with offering quality products and services, it’s essential to focus on your site's emotional impact—specifically its color scheme. At WishDesk, we believe that a color palette for an eCommerce site should be thoughtfully crafted and align with modern trends to enhance user experience and boost conversions.
In this article, we'll dive into everything you need to know about selecting the right eCommerce color palettes and explore how the best color for eCommerce websites can evoke the right emotions to keep customers engaged. With our guidance, you’ll discover how to balance aesthetics with functionality to create a color scheme that truly represents your brand.
By the way, if you’re curious about our latest terms of cooperation, we’re happy to inform you that we complete all tasks efficiently, with both speed and affordability in mind. If you have any questions, feel free to reach out to our web development agency for assistance.
According to “Impact of color on marketing” by Satyendra Singh
- 85% of people confirmed that color affects their choices
- 66% of people will buy products only if the product`s design has their favorite color
- 26% of people respond more to color than black and white advertising
- 80% of people recognize their favorite brands because of color
Why Colors Matter in Ecommerce
Colors evoke emotions and send subtle messages to your visitors. They can create trust, urgency, or excitement – all of which can drive purchases. Moreover, a well-chosen color palette can enhance your brand identity and make your products stand out.
Do color schemes have meaning?
As an ecommerce site owner or marketer, you know that every element of your website can impact your bottom line. One often overlooked but crucial aspect is your color scheme. The right combination of colors can significantly influence customer behavior, brand perception, and ultimately, your conversion rates. Yes, color schemes have a strong meaning! Remember that color creates an unconditional impulse to do something. You can maximize the benefits to your business by using colors competently.
Therefore, before choosing a color scheme for your ecommerce site, you should investigate the hidden meanings of all colors.
Red
Red is the color that has the greatest power. It is the best color to attract attention.
It is associated with danger, extremes, maximum concentration of emotions, passion, and strength.
Red color causes emotions like:
- worry
- energy
- ardor
- courage
- attention
- aggression
Violet
This color is very "majestic." No wonder it is the color of Kings. As a rule, people associate it with something high, proud and spiritual.
Violet raises such emotions as:
- spirituality
- globality
- depth
- mystery
- ingenuity
Blue
Blue is the color of the sea, sky, and appeasement.
That is why it is used to emphasize that you can be calm and confident in the services and products that you receive.
Blue is used to stimulate feelings like:
- confidence
- responsibility
- balance
- seriousness
Green
The color green is soothing. Do you know why? Because it is associated with nature and dollars, and such things cannot help but reassure. Green is used to evoke feelings of:
- harmony
- recovery
- reliability
- intermezzo
- sustainability
- safety
Yellow
Seeing yellow immediately brings to mind the heat, a surge of emotions and a large flow of energy. It is a color that represents freedom, getting rid of various restrictions and problems.
In e-commerce, it is used to inspire feelings like:
- happiness
- development
- energy
- fun
- freedom
Orange
Orange is the color of pleasant excitement and thirst for new things. The color is associated with youth, energy, joy, and friendship.
Most often, it conveys such emotions as:
- optimism
- ingenuity
- inventiveness
- adventurism
Pink
"Looking at life through rose-tinted glasses" is probably the first thing that comes to mind when it comes to pink. Pink symbolizes femininity and frivolity and childishness.
The emotions that cause pink:
- ease
- carelessness
- tenderness
- daydreaming
Black
Black is the color of mystery, veil, and classicism. This color is both frightening and attractive. Black is used to show seriousness and confidence. Using black eCommerce sites want to provoke such emotions:
- authority
- mystery
- restraint
- control
- responsibility
White
White is universal — and has only positive associations. It always inspires, helps, and instills a certain faith. This color evokes the feeling of:
- renewal
- restraint
- help
- purity
Grey
Gray is usually used by serious and conservative brands because it is a neutral color. You rarely see someone who loves or hates this color. Usually, those who prefer gray are guided by reason, not emotions.
Gray stimulates the emergence of such emotions as:
- prudence
- equilibrium
- seriousness
- conservative
- melancholy
Brown
Brown color represents stability, devotion, and naturalness. It is generally associated with soil/land.
On eCommerce website is used to show:
- stability
- naturalness
- seriousness
- warmth
How to combine colors to keep your site perfect
It is clear that you can not design of your site using only one color. At a minimum, you need to use 2 colors. There is a special color wheel to help choose which website color schemes work well. Below, we will talk about classic color schemes and about which colors combine better.
Complementary color scheme
This uses those colors that are located opposite each other — for example, blue and yellow. One of them will be the main one and the other will focus on some details.
Analogous
This is a scheme in which colors are used that stand side-by-side. For example, violet and red.
Triad
Such a scheme means the choice of three colors standing equally spaced along a circle. For example, red, yellow and blue.
Split-Complementary
In such a scheme, two colors are used standing next to each other and a third, which stands opposite these two. For example, purple, orange, and green.
Rectangle (tetradic)
This scheme combines two pairs of colors that are opposite each other. For example, red and orange with blue and green.
Square
This model consists of colors in a cross. For example, red and green, orange and purple.
Color schemes for eCommerce websites. How to choose the right one?
Now that you know how important each color is, you should concentrate on choosing your personal color scheme.
How to choose the right color schemes for eCommerce?
Consider 3 main points before choosing the color scheme of your eCommerce site:
- The scope of your business. For example, if you are focused on the sale of cosmetics, then you should choose more girlish colors, such as pink and purple.
- The effect you want to produce. If you are interested in stimulating people to impulsive shopping, then it is better to use bright colors, such as red.
- Your potential audience. Who are your customers? When designed a site, you should think about the gender of your buyer.
Implementing Your Color Scheme
Once you've chosen your palette, consider these tips:
- Apply the 60-30-10 Rule: Use your dominant color for 60% of the design, secondary for 30%, and accent for 10%.
- Ensure contrast: Make sure text is easily readable against background colors.
- Test variations: A/B test slight color adjustments to optimize performance.
- Maintain consistency: Use your chosen color combination consistently across your entire eCommerce website.
- Consider product images: Choose background colors that complement your product photos.
- Use color psychology: Leverage colors that evoke the right emotions for your brand and products.
- Mobile optimization: Ensure your color scheme looks good on both desktop and mobile devices.
- Accessibility: Check that your color combinations meet web accessibility standards.
By following these tips, you can effectively implement the best color combinations for your eCommerce website, creating a visually appealing and high-converting online store.
The Impact of Color Schemes for Ecommerce Websites and Conversions
Studies have shown that the right color choices can increase conversions by up to 24%. For example, changing the color of a CTA button from green to red increased conversions by 21% in one case study.
Remember, while these guidelines are helpful, there's no one-size-fits-all solution. The best color scheme for your ecommerce website will depend on your specific brand, products, and target audience. Don't be afraid to experiment and let data guide your decisions.
By thoughtfully selecting and implementing your color palette, you can create a visually appealing, brand-reinforcing website that not only looks great but also drives sales and customer loyalty.
Get the best website color schemes for eCommerce
To create a harmonious and effective color scheme for the eCommerce website takes work, but it's worth it. Color is a subconscious way of conveying information. Be sure to use it!
If you feel that you need help in choosing a color scheme for your website, just contact our web design agency. We will accomplish your task twice as fast at an affordable price.
