Tips to ensure government website success
It’s sad but true that most government platforms look outdated and irrelevant. The government sector is renowned for its resistance to changes. However, time flies, and to make such a site efficient, one should showcase actual results and fulfill visitors’ expectations.
If you want to develop a high-performance and successful site or upgrade the existing one, this blog post is for you! Here, the web development team at WishDesk shares some valuable tips on how to ensure a government website success.
Build a successful government website
Follow this easy guideline and you’ll see how the success of your site immediately grows.
1. Make it easy for visitors to find the information they are looking for
Improve your website navigation and ensure that users can easily find the necessary information. If you want your site to succeed, you should apply breadcrumbs, fix broken links, create a SiteMap, and more.
2. Provide positive user experience
User experience matters. It will help create a positive and credible reputation, increase conversions and keep visitors on the site longer, as well as ensure government website success. When visitors see that they have to go through complicated procedures, they simply leave a platform and never come back again.
Follow this guide on how to improve user experience.
3. Add accessibility to your website
The implementation of the website accessibility principles is crucial to any site, especially to the government website success. By following Web Content Accessibility Guidelines (WCAG), you can be sure that all the content can be reached by people with physical disabilities.
There are many useful website accessibility checking tools that can give you a good start in checking how accessible your platform is.
Also, check out our guide on how to create accessible content.
4. Make it mobile-first and responsive
A government website should be mobile-friendly and fully responsive. More and more people nowadays are using their mobile devices to access the Internet and you should be ready for a great percentage of traffic to come from mobiles. Mobile-first and responsive platforms have higher pageviews per visit and a lower bounce rate.
5. Ensure a high level of security
A high level of security is crucial for government website success as they contain a lot of information that has to be kept private. Update your platform regularly to keep it safe and ensure its high performance.
6. Add only relevant content
Such a platform is the first source of information for the community which has to be kept relevant and useful. You have to update website content regularly or your visitors will become frustrated with outdated information.
7. Comply with federal government mandates
Such a website must comply with all federal laws, policies, and regulations. Be sure to regularly review and update your platform in accordance with the policy changes.
8. Include the ability to change the language
A site is likely to be viewed by people who are not native speakers of your language. That’s why a successful government website enables the multilingual feature.
9. Review website metrics
Keep an eye on the website’s metrics to be aware of users’ behavior and discover what site’s elements have to be improved.
Here is a list of key Google Analytics reports:
- Keywords analysis report
- Referrals report
- Bounce rate and exit rate report
- Navigation summary
- Conversions report
Contact WishDesk for government website development
We hope that this guide will help you build a successful government website that operates well and serves visitors in the best way possible.