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How to Create a Landing Page Design That Converts?

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Different web pages have different purposes.

Your homepage should provide a clear vision of what your business represents. Your services page should describe what you do and how you can benefit the customer.

Landing pages are created to convert. Discover how to create a landing page design that converts and boost your sales today.

What is a Landing Page?

A landing page is a single web page where customers can discover more about product or service. A direct offer of some kind (call-to-action) should be displayed on a landing page. If user makes a purchase, fills out the form, leaves email or does any other action, this is called a conversion.

According to Neil Patel blog, you can use the handy “CONVERTS” acronym which highlights must haves of an effective landing page.

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

meaning-of-conversion

 

Before you Build a Landing Page

Before creating a landing page design, ask yourself…

  • What is my goal?

What you want visitors to do upon reaching your landing page? Fill out the form, buy something, sign up for a newsletter? The first step for any strategy is determining goals.

  • Who is my audience?

The better you understand the audience, to the greater extent you can fulfill their needs. Unless you know who your customers are, it will be difficult to craft a high conversion landing page design.

Steps to Create a Landing Page Design That Converts

Unlike your other web pages, landing page is designed specifically for your ads, making them drive conversions. Follow these steps to craft a high conversion landing page:

  • Clear Call-to-action

Call-to-actions can be displayed rather in the headline or the button text. Tell your visitors directly what you want them to do, e.g. submit, download, etc. Create your call-to-actions in big, bold text.

  • Eye Catching Headline

Use the main headline to confirm the offer and explain the value of proposition with the help of subheading.

  • Positive User Experience

User experience matters. Ensure that visitors don’t face any challenges while interacting with your landing page. Create attractive layout by using minimalistic design and pleasant colors. Make your design responsive and mobile-friendly, so that users could view your landing page from any device without trouble.

  • Design Language

Your landing page design should correspond the whole website style, logo, branding, etc. Ask a team of web designers to create unique and user-friendly visual design of your landing page.

  • Relevant, High-quality Images

Relevant and accessible images make a web page more attractive and appeal to the visitors providing positive user experience. Add some visual clues regarding what visitors should do next.

  • Link a Landing Page to Your Ad

You won’t get any results if your landing page is not linked to an ad. With the help of ad you can direct clicks to your landing page.

  • Add Analytics Tracking

Add data and analytics tracking to your page to track performance. There are a number of analytics tools you can use, for example the classic Google Analytics. All you have to do is to insert its code into your landing page code.

Create High Conversion Landing Page Today!

Landing page is the best way to drive leads and boost online sales, as such a page focused on moving the visitor towards taking an action.

Ready to choose a landing page design? Get started easily and quickly with WishDesk design services!