How can you measure your users’ happy smiles when they are using your mobile app? How can you measure the joy in their eyes? While there is still no tool for that, you can come very close! What you can measure is your mobile user engagement. This will help you see how deeply, and in what ways, users interact with your app, and then enhance or correct your strategies accordingly. So let’s talk about special mobile user engagement metrics. In addition to previously discussed mobile testing myths, this topic lets us discuss even more mobile product secrets.
Some useful mobile user engagement metrics
Number of downloads
The ability to engage a broader audience is a vital characteristic of any application, that’s why downloads matter. However, it’s just the beginning of the interaction, so make sure you do not disappoint your users.
MAU (Monthly Active Users)
The MAU indicator calculates the number of unique users over the period of a month. Depending on the product, users may need to simply view the product, log in or do more engaged actions to be considered “active.”
DAU (Daily Active Users)
DAU is a similar indicator to MAU, but in daily measurements. It counts how many unique users interact with you application at least once over a 24 hour period.
Session duration
The time between the app opening and app closing determines an individual user’s session length. Low session duration is not always bad — for some applications, it means that users quickly got what they expected.
Session interval
The period between two consecutive sessions of an individual user, i.e. the time between last closing and new opening of the app, is called session interval. By analyzing how soon your users want to come back and why, you get great hints for improvement.
Retention
The percentage of users who come back to your app over a certain time interval is called retention. The rate of retaining 40% of users over a month’s period is considered to be average.
Time in app
As the name hints, the time-in-app indicator shows how much time a user spends in your application over a certain interval of time. This can be counted on a daily, weekly, or monthly basis.
Screenflow
This indicator give you an exact mapping of your user’s interaction with your app. You will see their actions in particular screens and where they go next.
Conversion
This is a classic and famous success indicator, used in all kinds of places —not just in mobile apps. It shows the percentage of users that reached a particular goal during their interaction with your product.
LTV (Lifetime value)
LTV actually means your app monetization, i.e. how much money you earn from users during the whole period they are using your application. Equipped with this information, you can make your financial planning.
Final thoughts
These have been some of the most important mobile user engagement metrics. For a full picture, they should be analyzed all together rather than individually. Your application’s purpose and principle of work also need to be taken into account. Data Analytics with BigQuery and Looker Studio can provide valuable insights.
That said, it is great when the metrics are analyzed by experts. You can safely entrust this to our WishDesk team.
No matter if you have a mobile application or a website, we will help you both get the necessary metrics and understand them properly for your success and improvement. Contact us!
