Email marketing can give you amazing results in lead generation. However, it works better with the helpful tools that save your time and effort. Among the best plugins for WordPress, there are ones created specifically for this area — so let’s review great free WordPress email marketing plugins.
Why do you need email marketing?
Here are just a few benefits that make email marketing such a big thing among social media marketing, paid ads, and so on.
- More interested readers. Your email newsletters come to people who have filled out your form, so they have already shown some interest.
- Easy audience segmentation. With email marketing, it’s easy to split your audience into groups and give more relevant offers to each group.
- A/B testing. You can create variations of your newsletter, adjusting every detail, measure the click-through-rate for each of them, and see what works best.
- Free or cheap marketing. Depending on the scope of your campaigns, you can enjoy either free email marketing or plans offered by marketing services that are cheap anyway.
- A personal touch. Email marketing often involves sending personalized newsletters — from just using the reader’s name to sending abandoned cart emails.
- Quick to set up. Email marketing platforms offer handy interfaces to quickly create, edit, save for further reuse and design the newsletter templates to your liking.
- You control your mailing lists. Unlike social media marketing, email marketing gives you full control over your lists of recipients.
A glimpse at email marketing in WordPress
WordPress started out as a blogging platform, so everything related to content creation and distribution is easy. There are useful WordPress plugins to:
- integrate your website with popular marketing services
- create customizable subscription forms on your WordPress website
- and supercharge your email marketing campaigns in many other ways!
Great WordPress email marketing plugins
MC4WP: MailChimp for WordPress
Your WordPress website will be instantly connected to your account on the popular free MailChimp email service via an API key. This is achieved by the MailChimp plugin for WordPress.
You get a user-friendly form builder to create customizable sign-up forms. They integrate with comment, contact or checkout forms on your site. The forms are instantly sending the subscriber data to your mailing list on MailChimp. The plugin also provides you with automatic notifications and detailed reports.
The plugin integrates with popular plugins such as MailChimp reCAPTCHA, WooCommerce, WPBruiser, Gravity Forms, Ninja Forms, BuddyPress, Easy Digital Downloads, MemberPress, Contact Form 7, Contact Form 7, and more.
MC Lists: Targeted Email Marketing For WordPress
Email marketing has become crucial for businesses to contact their customers in today's digital age. But, many email marketing tools today need to deliver targeted emails. That's where MC Lists comes in.
MC Lists is a powerful email marketing plugin that takes email marketing to the upper level. With MC Lists, you can first identify your users' interests and then send them emails tailored to their preferences. This ensures that your emails don't annoy your users and helps create a sense of urgency and motivation for them to buy your products.
The plugin comes equipped with three list analysis tools to find users' interests and tastes, email automation to design automatic conditions for sending emails and automated sales, and campaign emails to send one-time campaigns. You can also send personalized emails to your users with discount codes for their favorite products. These codes are voided and deleted if the user does not make a purchase, and all this is automated through MC Lists.
What's more, MC Lists is known for its seamless integration with other plugins and themes, making it a popular choice for businesses of any size. The plugin is regularly updated to ensure you always have the newest features and security patches. With 39 positive comments and a five-star rating in the WordPress repository, MC Lists has earned praise from users for its exceptional customer support and high-quality features. MC Lists is worth considering if you want to take your email marketing to the next level.
MailPoet
The MailPoet free plugin provides you with a drag-and-drop newsletter builder that integrates seamlessly with your WordPress site. It allows you to create and send your email campaigns and manage your subscriber lists.
You can make the newsletter from scratch or by using the ready responsive templates that look great on mobile devices. You can use automation features like sending new blog notifications or welcome emails for newly signed-up users. Email scheduling for a particular time is also available.
The premium version adds more options like viewing the detailed stats and more, and it is totally free right now for up to 1000 subscribers.
SendinBlue Subscribe Form And WP SMTP
The SendinBlue Subscribe Form And WP SMTP is a pretty versatile free plugin for email marketing. The drag-and-drop newsletter builder lets you create custom campaigns or use templates from the library.
You can create sign-up forms and integrate them into various places on your WordPress website. SendingBlue also offers handy contact list management with segmentation, detailed campaign statistics, and automation features.
The plugin uses the SendinBlue’s SMTP service for sending transactional emails, which improves the deliverability and tracking.
Email Subscribers & Newsletters
Another multi-purpose free email marketing plugin is Email Subscribers & Newsletters. It provides you with a neat sign-up box to be placed anywhere on your website. With this plugin, you can create and manage your mailing lists.
And, of course, you can send your WordPress campaigns both manually or by scheduling them via the Cron job option. Your users can also receive automatic updates on particular events (for example, a new blog publication or user registration).
You get useful notifications, like alerts about the new subscribers. The double opt-in feature makes sure you only reach out to interested readers.
Newsletter
The Newsletter WordPress email marketing plugin offers you a drag-and-drop composer for responsive email newsletters that display well on all devices.
An interesting feature is the email delivery speed control. The plugin also helps you be in line with the GDPR by offering single or double opt-ins, as well as a privacy checkbox. Other features include a customizable sign-up widget, useful statistics, advanced targeting, and more.
It is compatible with popular SMTP plugins such as Postman, WP Mail SMTP, Easy WP SMTP, Easy SMTP Mail, WP Mail Bank, etc. The plugin is free but offers a bunch of premium add-ons for WooCommerce Integration, Reports, Automation etc.
SendPress Newsletters
SendPress is an easy-to-use WordPress plugin that helps you send blog notification emails to your audience. To achieve a professional look for your emails, you can easily edit and style them just like WordPress posts.
This WordPress plugin also offers a customizable sign-up widget, single or double opt-in, the tracking of clicks, opens, and unsubscribes, synchronization with WordPress roles, etc. The Auto Cron tool can be configured to check your website regularly and make sure the newsletters have been sent.
The standard version is free, and the pro version additionally features API Sending, advanced report details, custom HTML Templates, and more.
Hustle
The Hustle free plugin helps you integrate your WordPress website with AWeber, MailChimp, ActiveCampaign, Campaign Monitor, and other email marketing services.
With it, you can expand your subscriber lists by showing targeted ads throughout your site in various ways (slide-ins, pop-ups, widgets, and shortcodes). You can easily style your forms with colors, animations, drop shadows, and so on.
You can have a more targeted reach by using the conditional display according to many factors like time, location, referral link, device type, and so on. It also gives you statistics to measure your WordPress newsletter campaigns.
There is also a pro version that offers unlimited quantities of pop-ups, slide-ins, social share bars, embeds, and more.
Let us help you get the optimal plugins
We have listed just a few of the myriad WordPress email marketing plugins. Whatever service you want to integrate or whatever marketing automation feature to implement, there is probably a WordPress plugin for this. And if not, it can be created. For example, ActiveCampaign Integrations can help you seamlessly incorporate powerful email marketing and automation features into your WordPress site.
Let’s discuss how our WordPress team can be helpful to you in:
- selecting and configuring the right plugins
- creating the necessary ones from scratch
By leveraging these tools and our expertise, you can have the most successful email marketing campaigns ever! Additionally, we can assist you in integrating Google Tag Manager with Drupal, further expanding your marketing and analytics capabilities across different platforms.
