Why WordPress is a Solution for Small Business Website?
A website is the fundamental core of marketing strategy. The availability of the Internet nowadays increases the need to be present online.
It’s never too late to start your business online. And here comes WordPress — a perfect solution for startup web development. Discover why you should choose WordPress for a small business website and boost your sales right now!
Why does a small business need a website?
In 2018, less than two-thirds (64%) of small businesses had a website. With low budget web development and evolving technology abilities, it is surprising that the number of small businesses that are present online is not higher.
The reason why many startups still don’t have a website is that they are not familiar with the benefits of having a website for small business:
- low budget web development
- wider audience reach due to website accessibility 24/7
- brand visibility and brand recognition
- easy online promotion
- tracking of user behavior
Rely on a website to engage existing customers and attract new ones. Digital platforms also confirm that a business is legitimate by publicly listing its mission, address, and contact information.
Why you should choose WordPress for small business website?
1. WordPress is a free CMS
WordPress is an open source software which means that it is completely free! You can download and install WP with ease and then create any type of platform you wish. It offers a set of basic features right after the installation, which means no additional expenses for simple platform establishment.
2. WordPress community provides 24/7 support
You can always get 24/7 support either from the official WordPress representatives or broad WordPress community. You can always ask for advice in WordPress social media groups. If you need more effective assistance or want to sign for a service plan, you can cooperate with our WordPress experts.
If you need any help regarding your website, contact us via the contact form. Note that any platform, either small or large, needs professional maintenance and support. In other case, it will pile up with bugs and errors.
3. WordPress offers unlimited storage
This CMS does not limit the storage space, which means you can upload images, videos, documents, and anything else your business website needs in unlimited amounts.
4. Quick website development
WordPress installation and development doesn’t take long, especially when we’re talking about a few pages platforms. A small business website can be ready for being live less than in a week.
5. WordPress is easy to use
WordPress comes with a built-in updates management system, which means it is easy to manage by one person at the early stages. Management system allows updating plugins and themes from within the WordPress admin dashboard. The process is quite easy and intuitive.
What’s more, WordPress notifies website owners when there is a new version of CMS available. To update your site you have to simply click a button, but if you are not sure what to do, contact WishDesk support.
6. WordPress easily integrates with third-party services
Whether you want to add Google map or display posts from your social media on your small business website, third-party integrations are easy with WordPress.
Let our team of WordPress experts add functionality to your website through our advanced API development and integration services.
7. WordPress is secure
WordPress is secure if you manage it right. Regular updates and security patches ensure a safe environment for your platform. The easiest way to improve your site’s security is to keep it updated. Updated themes and plugins help fix and avoid potential security issues.
Special plugins also ensure your WordPress website security. For example, All In One WP Security & Firewall plugin reduces the risk of attacks by implementing the latest WordPress security techniques.
If you want to focus on your business and have no time for website maintenance, our WordPress support team can keep an eye on your platform.
8. WordPress has plugins for every feature
The official plugin repository currently provides over 54,000 plugins for almost every website function or feature you can think of. Must-have plugins are usually free. However, you have to pay for special plugins or their extensions to expand the site’s functionality.
If you cannot find the plugin you need, contact the WordPress web development team for custom plugin creation.
9. WordPress offers a broad variety of themes
Custom theme design might be too expensive for small business owners. WordPress has a solution! It offers thousands of predesigned themes available in the WordPress.org Theme Directory. Besides, there are also premium themes that come with added features and are specific for a certain niche.
Such a broad variety of options will definitely benefit every small business, that needs to create its own identity.
10. WordPress is SEO-friendly
Search engine optimization (SEO) is vital for high website performance. WordPress CMS is well-optimized for search engines out-of-the-box and its website structure is already acknowledged by search engines.
WordPress SEO doesn’t stop here. It offers a number of plugins that improve website ranking in search results. With the help of WordPress SEO plugins, you can create relevant keywords, provide XML sitemap, fix broken links, and much more.
Here are a few SEO guides that will help you get started:
11. WordPress offers e-commerce solutions
The main goal of any business is to sell products or services. WordPress provides a number of solutions that will help to convert your website into an online store.
Use plugins, such as WooCommerce, WP eCommerce, WP Shopify to start your own e-commerce website.
WordPress is a solution for your small business!
If you own a small business but don’t have a website yet, it’s time to think about an online presence. WordPress will help small business owners save time, money and efforts.
Here at WishDesk, we not only develop digital platforms from scratch but also provide hosting solutions for small businesses. Do not hesitate to contact us if you have any questions or requests.