How to refresh a website: 5 easy tips that will add functionality and usability
From time to time, website owners come up with a desire to clean up and start fresh their platforms. Despite a full brand redesign, there are a few more things you can do to update your site.
Today, the web development team at WishDesk shares a guide on how to refresh a website in 5 easy steps. Stay tuned!
How to refresh my website?
Follow these steps to refresh your website and make some crucial improvements that will definitely influence your business success!
1. Review and update your content
Do you perform content audits regularly, or did you forget about it as soon as it was placed on your website? It is crucial for business success to review and update content every now and then, as your company’s mission might change or you may decide to take a brave new business direction.
Apart from that, you should make sure that your contact information is still relevant. Have you have moved to another office or has your phone number has changed? Don’t forget to update your copyright to 2019 as well. This way, your visitors will understand that your website is up-to-date and relevant.
Last but not least, be sure that you add fresh content on your website. Add new blog posts, photos, or testimonials. Update some of your older articles or information on products and services, to fulfill new SEO requirements and meet customer’s expectations.
2. Check all the links
Link checking should be a part of your monthly website maintenance plan, but if you haven’t done it before, now is the time to perform a link audit. See if there are any broken links that show 404 (Page Not Found) page, and fix them. In addition, check if there are any external links that lead to expired content or pages that no longer exist.
3. Test your website on all devices
Mobile-friendliness is a must if you want to increase traffic and gain conversions, as more and more people are turning to mobile devices to surf the net. Ensure that all the elements are displaying as they should on different gadgets.
The best way to provide positive UX to mobile users is to develop a responsive design from the outset. This will eliminate the necessity to create separate website versions.
4. Review your call-to-action buttons
Unclear call-to-action buttons may cost you conversions. Check to make sure that all your CTAs are relevant and action-inspiring. The great examples of CTAs are ‘Buy now’, ‘Follow us on Facebook’, ‘Join Now’, and more.
Besides, all your buttons have to be well-designed and placed where visitors can easily see them. Otherwise, users will take no action on your website.
5. Add Google Analytics
Without a detailed analysis, your business will not become successful, nor will your website. You should know and understand all the site’s pitfalls and eliminate them as soon as possible. This is where Google Analytics comes in handy!
While analyzing various Google Analytics reports, you get valuable insights on how to maintain your website and track the success of your online business. The core Google Analytics reports are:
- Keywords analysis report
- Referrals report
- Bounce rate and exit rate report
- Navigation summary
- Conversions report
Also check out this guide on crucial Google Analytics metrics.
Refresh your website with our web support services!
Don’t take it too long to refresh your website! Regular updates are the guarantee that your platform will remain up-to-date and relevant. Take care of your visitors by ensuring that your site works flawlessly and all the information is revised.
You can always contact us for website maintenance services. We will make sure that your site looks nice and fresh! :)